by Roeline Roux

Franchising

The Fish & Chip Co putting customers on higher gear

The Fish & Chip Co has been voted the leading fish brand
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The brand, that was voted the leading fish brand in the Fast Food category of the Sunday Times Top Brands survey, is launching a nationwide competition to give their consumers some excitement and something to look forward to.

The Fish & Chip Co. along with their co-sponsors, the soda brand Refresh, will start one lucky fan’s 2014 off on the right track, by giving away a brand new Chevy Spark Lite.

“The Fish & Chip Co. has had a truly phenomenal year thus far and our consumers really are to thank for the success we have achieved. The ‘Win a Car’ competition is a means of offering them something exciting in return for their patronage and loyalty,” shares Managing Executive of The Fish & Chip Co. Marcel Strauss.

Strauss notes that the idea of the competition was sparked after assessing what the consumers in their target market strive for and need at the same time.

“As we live up to our slogan of ‘Hot and a Lot’ when serving our food we believe in giving that extra bit more to speak to what a customer not only desires but in most cases needs. Many of our consumers can’t afford the luxury of owning a car, not even to mention a new one, which is why we know this competition is something that our customers will appreciate.”

The ‘Win a Car’ competition will run until 15 January 2014. Customers will need to purchase a meal and then SMS their till slip number and contact details to 45912 to be entered into the competition.

“We know that the competition will be a success as there are many of our customers who have a need for a dependable vehicle that can steer them in the right direction. We want someone’s dream of owning their own vehicle to be realised,” Strauss concludes.

For more on the competition visit www.fishandchipco.co.za

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