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Heritage

Not just a pretty face

Monday, 01 August 2011 08:42

South Africa is no longer simply a destination for pleasure or business, but also for a variety of cosmetic procedures

Medical tourism has become an increasingly popular global phenomenon over the years due to the rising costs of healthcare, long waiting periods for certain procedures, improvements in technology and globalisation, which have resulted in the ease and affordability of travel.

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Building better buyers

Friday, 29 July 2011 08:50

The ins and outs of the new Consumer Protection Act for property developers, real estate agencies and property owners

Prior to the implementation of the Consumer Protection Act (CPA), a number of questions and concerns were raised by the property industry about the effects that the Act would have on day-to-day business. Although South African consumers are now the most protected consumers in the world, businesses have had to adjust severely and re-strategise how they will turn regular consumers into loyal customers in the long term.

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Power of a name

Tuesday, 12 October 2010 09:10

Now is the time to harness the energy of the Soccer World Cup and use it for good

The International Marketing Council (IMC) of South Africa launched the Nation Brand “Legacy” campaign in Johannesburg on 23 August 2010. The campaign aims to align the country’s brand to its unique culture and its people, while building the brand globally.

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Flying The Flag High

Tuesday, 12 October 2010 08:49

The tourism industry looks set to grow to new heights

If South Africa sustains its marketing campaign, explores all the avenues that will aid in it becoming one of the top global events destination while averting negative publicity, the number of overseas visitors to South Africa could increase by between 1.2 million and 1.5 million over the next five years, said Gillian Saunders, director of Grant Thornton Strategic Solutions.

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A wealth of opportunity

Monday, 16 August 2010 08:58

Investing in women who rely on craft will ensure economic support for themselves and their families

Craft Culture is an articulate expression of history. In South Africa particularly, it is central to our diverse heritage.

The unique aesthetic value of cultural artefacts is the heart of a cultural transaction. Within that experience, a visual connection to a specific legacy fuses with a localised social and, in turn, national identity.

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Editor's Note

Wednesday, 26 May 2010 07:52

Ever since South Africa was awarded host city status for the 2010 Fifa Soccer World Cup, the country has been readying itself.

Enhancements to infrastructure – whether it be roads or laying the tracks for the Gautrain, or improving our information and communication technology and telecommunications, or increasing our security levels – have made it far better than it was four years ago.

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