Leadership Intelligence Bulletin

Why I spend online

In today’s competitive media environment, there are many options and areas where you can spend your advertising budget. I choose to spend my money online because it is the most effective, both from a cost and a new client acquisition perspective. And I am able to build awareness of my brand directly to my target market, writes Francois Vorster.

Read more: Online media

A blurred picture

President Jacob Zuma has released a statement summarising the latest report back by the Leadership Group on the "Framework Response to the Economic Crisis". While President Zuma has listed a number of successes in this regard, the statement also tends to mask a few other less successful outcomes, particularly in the employment sphere. South Africa seems to be far from out of the woods on this front.

Read more: Employment

The power of productive borrowing

“Borrowing Brilliance: The Six Steps to Business Innovation by Building on the Ideas of Others”, written by David Kord Murray, was released in South Africa in September 2009. It describes the power of piggybacking ideas in the development of innovation – a meta-review.

Read more: Worth a read

Beating the spammer's box of tricks

Everyone hates e-mail spam. It is annoying and wastes time, takes up disk space and can slow down the network. And despite the increasingly advanced efforts by the companies that make money from combating spam, it continues to grow at a startling rate. From June 2005 to June 2009, the amount of e-mail spam more than quadrupled, writes Martin Tassev in this opinion piece.

Read more: Fighting spam

Ignorant accessory to crime?

You would not leave your house without locking the doors and setting your alarm, as theft is a very real possibility these days. So why would you leave your wireless network open to the very same thing? Having an unsecured wireless network in your home or your business is similar to leaving your house unlocked. It leaves you vulnerable to thieves who can steal your bandwidth and use this for whatever purpose they choose, legal or otherwise, writes Simon Webster.

Read more: Wireless security