Leadership Intelligence Bulletin

Why I spend online

In today’s competitive media environment, there are many options and areas where you can spend your advertising budget. I choose to spend my money online because it is the most effective, both from a cost and a new client acquisition perspective. And I am able to build awareness of my brand directly to my target market, writes Francois Vorster.

Read more: Online media

Web ads and cost – thinking outside the box

Thanks to the Internet, one can now go to a website that allows one to find and potentially date millionaires and billionaires. That is a nice niche market; a website for people who only want to date very wealthy people. You may just find Tiger Woods on one of those sites soon, writes Francois Vorster

Read more: Digital media

Is your web banner a supermodel?

A client recently asked me, “Why are there so many beautiful people in ads and so few normal looking people?”   I replied with the industry standard response, which was that companies like to associate their brand with attractive people and also make things look nice and appealing at the same time. Simple put you would be more inclined to buy from an attractive person than an ugly person, writes Francois Vorster.

Read more: Digital media

A blurred picture

President Jacob Zuma has released a statement summarising the latest report back by the Leadership Group on the "Framework Response to the Economic Crisis". While President Zuma has listed a number of successes in this regard, the statement also tends to mask a few other less successful outcomes, particularly in the employment sphere. South Africa seems to be far from out of the woods on this front.

Read more: Employment

The Web is burning a hole in my pocket

Internet marketing and advertising is an interesting and entertaining space to work in.  But you know that already; it’s filled with acronyms and reports and people that are passionate about well, money (were you really expecting something else?). However, it works well for a few and not for most because of little thinking, indiscriminate placement and lack of a defined strategy and deliverables, writes Francois Vorster.

Read more: Digital media