by Michelle Samraj

NGO joins forces to train small business

University steps in to boost entrepreneurship

Judi Sandrock, chief executive officer at Micro Enterprise Development Organisation.
CEO of MEDO, Judi Sandrock.jpg

After many months of collaboration in an effort to develop entrepreneurial talent, the University of Stellenbosch Business Executive Development department and the Micro Enterprise Development Organisation have signed a letter of intent to collaborate.

This move is of strategic importance as it is in line with proposed Broad-Based Black Economic Empowerment Amendment Bill, which will require all supplier development business training to be conducted through an accredited tertiary institution.

"Not only is this an impressive achievement, it bodes well for any entrepreneur we take through a business training programme as they will be exposed to business training of a world class standard ” says Judi Sandrock, chief executive officer at Medo.

A further objective of this collaboration is to allow for entrepreneurship training to take place at the USB-ED in Bellville in Cape Town and will be partly conducted by USB-ED faculty and partly by Medo training experts.

Along with this, Kulula.com will provide flights based on a long lasting partnership between Medo and Comair.

“While our business foundation skills courses will take place near the entrepreneurs – in townships and rural areas, our supplier development training and our boot camp for the 'international trade programme' will take place at USB-ED in Bellville, as part of this partnership,” concludes Judi Sandrock

 “Entrepreneurship is greatly needed on the African continent and is currently a key focus area of the government.

"At USB-ED we are passionate about supporting entrepreneurs and, therefore, see this partnership with Medo as a strategic step towards growing entrepreneurs, not only for South Africa but also for the rest of the continent,” says Frik Landman, chief executive officer at USB-ED.

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