We are Africa

Changing the state of our economy


Purple Diamond Business Clinic, established in 2015, and situated in the heart of Sandton Johannesburg, has its business model built on meeting the developmental needs of small and medium enterprises in South Africa. This we do through our qualified business analysts engaging the business owners on the current state of the businesses, and making recommendations on a suitable way forward to get the business to the next level. This may be anything from business registration, to the acquisition of funding to finance identified opportunities… and everything in between.

We endeavour to increase South Africa’s market share within the African context, in the industries that run our economy, mainly construction, manufacturing, and agro-processing. Thus we persistently look for individuals and small businesses in these fields, and offer our services to them.

As Purple Diamond is 100% black women owned, it is not blind to the challenges of SMMEs, especially regarding the acquisition of both private and Government assistance. It therefore endeavours to establish a relationship with its clients, intended to successfully walk the client through the different stages of business. This we have done through the formation of a client database, which constantly gives the clients a feel of the economic climate, with regards to new opportunities in their specific fields of enterprise.

The Business Clinic also acknowledges that the signing off of the African Continental Free Trade Agreement, has now opened up more opportunities for SMMEs, and therefore endeavours to establish a relationship between these enterprises with foreign businesses, through the promulgation of both services, and products, that our local businesses have to offer, to the broader African community. This will definitely increase cross border business rapport between our nations.

We strive to get these enterprises to develop the necessary capacity to participate competently in international economic spaces.

We are Africa, and we have the ability, the agility, and the accountability required to change the state of our economies.

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Issue 93


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